VOC Process Mapping: Current to Desired States

The process map created after selecting a topic from Voice of the Customer (VOC) surveys represents the current state of the process as it exists at the time of mapping. This current state process map captures how the process is currently being executed, including all the steps, activities, decision points, and interactions involved.

Once the current state process map is established, the next steps typically involve defining the desired or future state of the process. This desired state represents an improved version of the process that aligns with customer requirements, business goals, and best practices. Here are the typical steps to transition from the current state to the desired state:

  1. Define Desired State:
    • Review the current state process map and VOC data to identify opportunities for improvement and define the desired outcomes for the process.
    • Determine specific goals, objectives, and performance targets for the desired state process, taking into account customer needs and organizational priorities.
  2. Gap Analysis:
    • Conduct a gap analysis to compare the current state process with the desired state and identify gaps, inefficiencies, or areas for improvement.
    • Analyze root causes of performance gaps and prioritize improvement opportunities based on their impact on customer satisfaction and business value.
  3. Future State Process Mapping:
    • Develop a future state process map that outlines the redesigned process flow, incorporating improvements, streamlining steps, and eliminating waste.
    • Define new roles, responsibilities, decision points, and performance metrics for the future state process to support effective execution and monitoring.
  4. Implementation Planning:
    • Develop a detailed implementation plan that outlines specific actions, timelines, responsibilities, and resource requirements for transitioning from the current state to the desired state.
    • Identify potential risks, barriers, and mitigation strategies to ensure successful implementation of process improvements.
  5. Execution and Monitoring:
    • Implement the planned improvements according to the defined implementation plan, closely monitoring progress and addressing any issues or obstacles that arise.
    • Continuously track key performance indicators (KPIs) and metrics to assess the effectiveness of the changes and make adjustments as needed to achieve desired outcomes.
  6. Sustainment and Continuous Improvement:
    • Establish mechanisms for sustaining process improvements over time, such as standardized procedures, training programs, and performance management systems.
    • Foster a culture of continuous improvement by encouraging employee involvement, soliciting feedback, and regularly reviewing and updating processes to adapt to changing customer needs and business conditions.

By following these steps, organizations can effectively transition from the current state to the desired state of the process, driving improvements in customer satisfaction, operational efficiency, and business performance.